The General Data Protection Regulation (GDPR) grants people a "right to be forgotten". For companies, this means that they have to delete personal data immediately if the purpose for which the data were collected and processed no longer exists or if the data subject revokes their consent.

This may confront you with a challenge in Eloqua, though. Because in marketing automation it is not so easy to delete contacts or even all associated Custom Data Object Records, which can also contain personal data.

In our white paper, we will show you how to delete your data in Eloqua in a GDPR-compliant way and provide you with tips for an extended deletion process.